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COMMUNITY MEETING
LOYALTY & CX - RIYADH 08/12/26
In December, the S350 Loyalty & CX Club will return to the Middle East with its second regional meeting, taking place in Riyadh, continuing the development of our projects in the region. The event will bring together senior leaders, practitioners, and experts in loyalty marketing, CRM, and customer experience to mark another important milestone for the regional professional community.

The meeting will be held in conjunction with the Loyalty & CX Awards Gulf, celebrating the most impactful products, projects, and initiatives shaping customer engagement and loyalty across Middle Eastern markets. The ceremony will highlight organizations and teams whose work sets new benchmarks for customer-centric transformation in the region.

The program will be structured around a curated business agenda and an awards celebration.
Throughout the business sessions, award nominees and winners will share real-world cases, strategic approaches, and technology-driven solutions, offering practical perspectives on how customer experience and loyalty strategies are evolving in the Middle East.

The central moment of the evening will be the Loyalty & CX Awards Gulf winners’ ceremony, during which outstanding projects and teams will be recognized with commemorative trophies and diplomas.

The Riyadh meeting will further strengthen the region’s role within the global S350 Loyalty & CX Club ecosystem, fostering cross-country dialogue, knowledge exchange, and collaboration among professionals shaping the future of customer experience and loyalty marketing in the Middle East.
  • 6
    keynotes
    Loyalty marketing, Customer eXperience and Employee eXperience experts
  • 3
    hours
    Of insights from market experts, presenting different countries and regions
  • 100+
    attendees
    C-Level and V-Level executives from Middle East, Asia, Africa, Europe and USA
Advantages of Participation
Don't miss an opportunity to:
  • Explore Critical Industry Trends
    Dive deep into the most pressing topics shaping the Loyalty marketing and Customer eXperience landscapes, ensuring your participation delivers unparalleled value.
  • Gain Exclusive Insights
    Learn from industry-leading brands that lead in Loyalty Marketing, Customer eXperience, Employee Experience, setting the standard for excellence.
  • Consult with Industry Leaders
    Get direct access to experts and receive personalized answers to your most challenging questions in a collaborative environment.
  • Engage in Dynamic Learning
    Immerse yourself in high-impact keynote sessions, expert-led panels, and compelling live case studies that promise to inspire and inform.
  • Expand Your Professional Network
    Forge meaningful connections and enhance peer-to-peer learning with an expansive audience, broadening your horizons and opportunities.
  • Equip Yourself for Success
    Depart event armed with actionable strategies to enhance your loyalty and customer experience initiatives, driving real results.
Invited Presenters
  • Suryaveer SINGH
    Head Loyalty, CRM & Data @ ENOC (UAE)
  • Nizar AL QABBANI
    Podcast host @ Loyalty BI Arabi (UAE)
  • Andrey GUBANOV
    Head of Loyalty & Client Division @ beeline (Russia) 
  • Vlad SHALAEV
    CEO @ Accelera (Russia)
  • Ladislau BATALHA
    CEO @ International Customer Experience Institute (UK)
  • Codin CARAGEA
    Founder & CEO @ Experience Edge
  • Vlad TREVES
    Founder @ Spectrum350 (UAE)
  • Mr Incognito
    If you're interested to become event presenter, please drop us a line at: speaker@spectrum350.org
Event Agenda
08 December 2026, Tuesday
~ Agenda is tentative and subjective to change ~
10:00 – 10:30
10:00 – 10:30
Registration. Welcome coffee. Networking
10:30 – 10:55
10:30 – 10:55
Presentation #1
bullet points
name, position @ company
10:55 – 11:20
10:55 – 11:20
Presentation #2
bullet points
name, position @ company
11:20 – 11:45
11:20 – 11:45
Presentation #3
bullet points
name, position @ company
11:45 – 12:10
11:45 – 12:10
Presentation #4
bullet points
name, position @ company
12:10 – 12:35
12:10 – 12:35
Presentation #5
bullet points
name, position @ company
12:35 – 13:00
12:35 – 13:00
Presentation #6
bullet points
name, position @ company
13:10 – 14:00
13:10 – 14:00
The Loyalty & CX Awards Middle East 2026 Winners Ceremony
14:00 – 14:30
14:00 – 14:30
Photo session. Cocktail reception. Networking.
Pre-Registration
Participation is FREE | OBLIGATORY REGISTRATION
Title
Company Type / Industry
Participation Type
You may give up to 3 topics to be discussed on event. The ones that will be most named, will be included into event agenda.
Do you have a have any business case you would like to solve on event with an expert team?
You may offer any person / expert you would like to listen on event and we will invite guests who will be most often named
Would you like to nominate your loyalty or cx initiative to The Loyalty & CX Awards Gulf 2026?
Entry deadline for this year competition is November, 25 2026
Spectrum350 Community Membership
Sending this form you agree to our Terms and Conditions
WHO IS

  • beeline (Russia)
ALREADY

  • Experience Edge (UAE)
ONBOARD

  • ICXI (UK)
(updated 12.01.26)

  • S350 Consulting (UAE)
Partnership and Sponsorship Advantages
  • -1-
    Building Trust
    Companies have a limited number of opportunities to establish trusting relationships with current and potential clients. Participating in industry events can accelerate this process. Attending our event will open up numerous unique opportunities for you, but sponsoring the event will help you stand out from the crowd of competitors and connect with the audience.
  • -2-
    Targeted Marketing
    Our event will gather in Riyadh a unique professional audience. As the event organizer, we will do everything possible to ensure you gain maximum benefit from your participation by providing access to your potential clients.
  • -3-
    Lead Generation
    Most attendees at the event possess a wide network of professional contacts with similar interests. Sponsoring the event is an opportunity to showcase your product or service directly to the participants, as well as a chance to be recommended to their contacts.
  • -4-
    Media Exposure
    Our event supports a wide range of traditional and digital media partners, which will help disseminate information about the event and partners to all interested parties, ensuring extensive media coverage of the activity.
  • -5-
    Brand Recognition and Acknowledgment
    Placement of your logo on website, invitations, tickets, and in the electronic newsletters of the event organizers will increase awareness of your brand. Sponsoring our event is an opportunity to stand alongside the brightest brands that are keynote presenters of the event and winners of The Loyalty & CX Awards Gulf competition.
  • -6-
    New Sales and Partnerships
    Our event will provide you with an opportunity to present your product. Consider offering attendees a limited-time offer or special discount for attendees. Participation in the event is a chance to exchange contacts and form business relationships with other sponsors, suppliers, partners, and participants.
  • -7-
    Product Familiarization
    Regardless of how long you’ve been in the market, presenting your product to the audience at the event is an excellent way to "test the waters" before investing in a larger marketing campaign or expanding production. Consider offering trial products to participants in exchange for honest feedback. This will provide you with valuable insights and allow you to make necessary adjustments to your product.
  • -8-
    Contacts
    Access to the list of event participants can be the most valuable asset for a sponsor. We are ready to send your proposal directly to our guests' inboxes. Don’t miss your chance!
Our Valued Partners
For Media Partnership and Sponsorship Options
Event Venue

TBC
... — Riyadh — KSA
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